ABOUT US
"We create evocative, everlasting designs that are as luxurious as they are effortless. Less is always more, quality is never compromised, sustainability is always on our minds."
OUR STORY
ANJUM KHAN is India based women-owned eco-conscious ready-to-wear brand that designs high-quality wardrobe staples for the modern, sustainable woman.
The brand was launched in 2022, alongside Co-founder Shehnaz Khan. Graduated in women's fashion design from Istituto Marangoni, Milan, Anjum Khan envisaged a fashion possibility in 2018, to fuse serenity with valiance, in clothing. Anjum Khan was thus created with the business and management acumen of Shehnaz and the creative competencies of Anjum.
Confident in simplicity, craftsmanship and classic modernity, we design for women from all walks of life, who dress for themselves. Anjum Khan focusses on minimalism driven by timeless styles, classic silhouettes, and versatile pieces for every women on-the-go lifestyle. As a brand, we aim to create and deliver products which remain true to our values while confirming our absolute commitment to quality and authenticity.
From The Founder
"As a brand, to create thoughtful pieces that are crafted to last, we're committed to create the change we want to see in the world, with a focus on natural fabrications, premium quality and mindful manufacturing. We are motivated by the belief that feeling confident and comfortable in your own skin can leave a positive impact on your life, allowing you to pursue your goals and live life to the fullest. With a focus on elevated, feminine and wearable pieces, Anjum Khan allows women to express themselves with a quiet yet powerful confidence."
~ Anjum Khan.
OUR MISSION
We believe in the principles of slow fashion; an approach that aims to encourage consumers to invest in higher quality garments that have a better impact on our planet. Anjum Khan pieces are designed to last and it is our aim to produce the finest quality garments. We will continue to make improvements within our business and encourage you to take part in this journey with us. With less focus on the now and more focus on the future, we believe a difference can be made within this industry and we’re committed to a change for the better.
WE ADOPT THE 'LESS IS MORE' APPROACH
We strive to deliver womenswear that is conscious and affordable yet adaptable, simplistic, and luxurious. Our attention to detail and quality never misses the mark. We use considered, optimized design to create pieces that can be worn in different ways, for different activities, and on repeat. We believe that better design solves problems—and these solutions gift you freedom and joy.
Our brand sources the noblest yarns and materials from the finest suppliers across the world to accommodate Anjum Khan's high standards. With less focus on the now and more focus on the future, we believe a difference can be made within this industry and we’re committed to a change for the better. We are further committed to evolving into a luxury fashion brand rooted in India, with global width and a commitment to sustainability by closing the loop on our resource use.